Worship Service Announcements: Information or Influence?

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Worship that occurs outside of the service is just as vital as worship that occurs inside. And yet, during our worship services we often announce those outside worship opportunities of ministry, service and justice on the fly. Little or no prayer or preparation is given to announcements that let the church know how they can be the church when they leave.

Most worship service announcements are necessary but not very profound. Maybe they’ve become the bane of our service flow because their focus is on information instead of influence.

Information is the sharing facts or data about something or someone. It may be timely and can lead to an increase in understanding or decrease in uncertainty but it doesn’t encourage commitment. Information is what we want people to know.

Influence, on the other hand, is the capacity to have an effect on the behavior or character of someone or something. It compels others to action, changes their opinions and instills passion. Influence is what we want people to do.

Influential worship service announcements are marked by a clear, succinct economy of words. Concise verbal eloquence requires preparation and practice. Maybe if we spent as much time praying over and rehearsing our worship service announcements as we spend praying over and rehearsing our songs, those announcements could contribute to rather than detract from worship.

So if we want our worship service announcements to encourage our congregations to be doers and not just hearers, we must not just distill information but instill influence.

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2 Responses to “Worship Service Announcements: Information or Influence?”

  • Mike Says:

    I agree and have been encouraging our “announcers” to focus more on inspiration than information. That requires more than just reading the printed bulletin for us and tossing in a joke or two. Thanks for the post.

  • David Says:

    Well said. Helps us to refocus on why we fill our calendars with all these activities. Announcements delivered in the context of influence can help congregants consider how participating in this activity can further God’s kingdom and his purposes for my life.

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