Loss Leader Easter Sunday


CostThe retail practice of offering goods or services discounted at or below cost in order to draw consumers in is referred to as a loss leader. The strategy is that drawing them in will hopefully lead them to buy additional items at a higher price.

Churches all over the world are now formulating final plans for persuasive Easter worship services knowing they will potentially impact more attendees than on any other Sunday of the year. In an effort to entice more participation some of those congregations are planning gimmicks or hooks to get consumers in for one of the most meaningful days of the church year.

When consumers attend and realize that worship actually requires offering their bodies as a living sacrifice, what methods will congregations then need to employ to keep them (Rom 12:1)? How will those congregations help worshipers express deep calling unto deep worship when discounted loss leader worship is all that has been offered (Ps 42:7)? In this context, you get what you pay for actually means…whatever you reach people with is what you will reach them to.

King David responded to God’s command to build an altar to the Lord so that the plague on the people of Israel might be stopped (2 Sam 24:21). At no cost to David, Araunah offered his threshing floor, his oxen and even the wood from the oxen yokes for the burnt offering. The king replied, “No, I insist on paying for it. I will not sacrifice to the Lord my God burnt offerings that cost me nothing” (2 Sam 24:24).

Terry York and David Bolin wrote, “We have forgotten that what worship costs is more important than how worship comforts us or how it serves our agendas. We should not lift up to God worship or any other offering that costs us nothing. If worship costs us nothing but is fashioned to comfort our needs and preferences, it may not be worship at all.”[1]


[1] Terry W. York and C. David Bolin, The Voice of Our Congregation: Seeking and Celebrating God’s Song for Us (Nashville: Abingdon, 2005), 112.


2 Responses to this post.

  1. Posted by Fred Bruder on 06.04.14 at 6:32 pm

    It is so important that we, as Christians and as worship leaders, present ourselves daily as a living sacrifice to God. It is only then that we will receive the insight into God’s desire for the congregation we serve. In my my solo ministry, I ask the Lord to choose the song appropriate for what He wants to share with our congregation and that it dovetails with our pastors message. I also ask Him to anoint not only my voice, but my whole countenance so that His message comes through me, not for my glory, but for His glory. I find that not only am I blessed in delivering His message in song with anointing and power, but the congregation is blessed as well. It gives the perfect entrance for God’s word through our pastor for that service. I speak here of not a step by step process that I have learned from a book or another person, but from a lifetime of missteps and life lessons learned.

  2. Posted by Tom Wideman on 06.04.14 at 6:32 pm

    Great article, David.

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