Could you define worship in 30 seconds or less?
An Elevator Speech is an extremely concise presentation of an idea, model, solution, or strategy that can be presented in the time span of an elevator ride, or approximately thirty seconds. Research indicates that the term originated in the early days of the dot.com explosion when web developers were trying to pitch their ideas to venture capitalists in order to secure funding. Since firms were swamped with requests, the most successful presenters were those who could formulate, consolidate, and describe their proposal in thirty seconds or less.
In a recent article in The Christian Century, the editors invited several noted authors to summarize the Christian message in as few words as possible. They were instructed to proclaim the gospel in a maximum of seven words and then expound their statements in a few follow-up sentences.
Could you summarize your understanding of worship in the same way? Defining worship succinctly but also comprehensively is a difficult but necessary proposition. With mixed results, worship conversations often circle around the formulation of various statements in an attempt to capture the essential meaning, significance, and nature of worship.
So, here is a similar challenge…If you had thirty seconds to define or summarize worship using a maximum of 7 words in an initial statement with a couple of follow-up sentences of explanation, what would your worship elevator speech look like? In his recent book, Viral, Leonard Sweet wrote, “It takes more work to distill thoughts into two sentences than it does into two pages.”
Share your worship elevator speech with the rest of us on the comment link under the title of this post. We can all benefit from collective wisdom. You will see my sample below to jump-start your thinking.
Planned and Spontaneous Response to God’s Revelation
Worship is not our attempt to initiate God’s presence; it is our response to having been in God’s presence. God begins the conversation and our reaction with a balance of listening as well as speaking is worship.
 See “The Gospel in Seven Words,” The Christian Century, September 5, 2012, 20.
 Leonard Sweet, Viral: How Social Networking Is Poised to Ignite Revival (Colorado Springs: WaterBrook Press, 2012), 66.