Bandwagon Effect

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The following is an excerpt from my new book, Better Sundays Begin on Monday: 52 Exercises for Evaluating Weekly Worship, Copyright ©2020 by Abingdon Press.

Better Sundays Begin on Monday is scheduled to be released in a couple of weeks on September 15. Print and E-Version copies are available now for Pre-Order at: Amazon, Barnes & Noble, GoodreadsBooks A MillionCokesbury, and Christian Book.

During the nineteenth century, an entertainer named Dan Rice traveled the country campaigning for President Zachary Taylor. Rice’s bandwagon was the centerpiece of his campaign events, and he encouraged those in the crowd to “jump on the bandwagon” and support Taylor. The campaign was so successful that Taylor was elected president, prompting future politicians to employ bandwagons in their campaigns in hopes of similar results.[1]

The idiom “jumping on the bandwagon” suggests following the crowd for the excitement of the event rather than any firm conviction in its direction or truthfulness. In other words, jumping on without considering all of the contexts, circumstances, or consequences. The bandwagon effect occurs when the application of beliefs, ideas, fads, or trends increases the more others have already adopted them. Churches even have the tendency to espouse certain behaviors, styles, or attitudes just because it seems like everyone else has. The implication being that since it is right for so many others, it must also be right for us.

Jumping on the bandwagon explains why there are fashion trends. During sports championships it is evident in the increase of fans. In health it shows up in the latest diet or fitness craze. In social media it is obvious in the number of app or platform downloads. In music it is measured by online rankings. And in worship it is usually apparent in the song set. The theological implication of a church that jumps on the latest worship bandwagon is that it sometimes ignores or overrides its own beliefs, cultures, or contexts just because others are doing it.

It is true that congregations often need to make and should be making regular worship adjustments, including the latest songs, styles, or technological tools. But instead of always being early adopters and jumping without considering circumstances and the potential consequences, those congregations should instead be discerning and determining their worship practices by praying together, reading Scripture together, coming to the Lord’s Table together, mourning together, rejoicing together, sharing ministry together, playing together, and then finally singing their song sets together.

TEAM DISCUSSION QUESTIONS

  • How do we determine when and how often to try new things in our worship context?
  • What filters can we put in place to ensure we aren’t just jumping on the latest worship trend?
  • How can we determine if what is popular in other churches is appropriate for our church?
  • Is there a way for our team to consider all the circumstances or potential consequences before we actually jump into something new?

 

[1] Adapted from Michael Gearon, “Cognitive Biases—The Bandwagon Effect,” Medium, September 9, 2018, https://medium.com/@michaelgearon/cognitive-biases- social-proof-the-bandwagon-effect-42aa07781fcc.

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